You’ve heard it before: It’s all about the content!

Well, someone has to write that content, and that someone is you. Your mission is clear: For your auto responders to be successful, the content must be easy understand, impossible to ignore. How can you make it happen?

Create a relevant subject of your email: Create a subject line that practically guarantees your email will be opened.  When writing your subject, keep in mind that  people are scanning their inbox and you have to stand out.  Very few readers actually sit down and work their way methodically through their emails.  No, they are far more likely to reduce email time by simply running their eyes down the page.  So, standing out is essential.  Using words that catch people’s attention is vital, but you also need to project an honest idea of what is inside the email.  The trick to doing this is to make an action statement or to ask a question.  People want you to solve their problems, so by identifying the most common issues faced by your readers and asking them about it will help to draw them in.  For example, you might ask your readers “Tired of paying high prices for minimum coverage and horrible service?”  This implies that you have a better option and they will be more likely to click on your email. 

User action verbs such as “protect”, “maximize”.
Tell your prospects what to do “get a quote”, “contact us”, “reply to this email”
Use adjectives like “low cost”, “easy”

Some great examples of subject lines are:
Protect your assets in this economy
Maximize your protection for your lifestyle
Be proactive about your financial security
Easy and painless insurance information without pushy sales

Next, establish rapport: Make the next section of your email personal.  Use your prospect’s name and it will help you to make that connection.   Keep in mind your business model and the image that you want your consumer’s to think of when they work with you.  Keep your emails upbeat, active, and discuss the strengths of your agency.