I have come to realize that twitter is highly addictive.  I came home from work last Wednesday evening and decided to catch up on some tweets.  When looked up I found that I had just spent two hours reading blogs and catching up on all the cool stuff going on with my peers.  I could not believe that I had just “wasted” that time.  Was it really wasted though?  Really?  No.  I formulated three article ideas from this time and fashioned a new marketing idea for AgencyIQ.  The time was a valuable stimulating experience that was sheer brain food when my body was craving my couch and my mind was sheer mush.  That rejouvination could never be described as a waste of time.

As an insurance agent, I ask myself, can an agent bring value to their client base by Tweeting?  We can tweet about things like updating our blog, newsletters, speaking engagements, and just generally retweeting valuable information that can enrich our client’s lives.  That is always a good idea.  For example, it is spring and just last week I picked up a magazine that caught my eye with an article about “Cleaning Your Windows Like A Professional”.   Isn’t that what we can offer to our clients?  Twitter allows us to do this in 140 characters or we can at least blog these wonderful pearls of wisdom then tweet them out to our community and increase our exposure and value to our community.  What if an insurance agent can embead themselves into a client’s evening by adding value to their lives and thus become a communtiy influence?  Twitter is a medium to make sure that we offer these tools in an easy, unobtrusive manner for our clients and I think that the agencies that embrace the technology will reep the benefits in the long run. 

Let’s see what happens when I post this question to my Facebook (I have lots of agent friends) and just open the discussion to the public.  What do you think?  What experiences (positive and negative) have you had as an insurance agent with Twitter? Can’t wait to hear!