Sunday, March 22, 2010 will forever go down as a significant date in American history. The House of Representatives passed a Healthcare Reform Bill that will forever change how this country views, uses and pays for health insurance. It is not my intention to take a side on this issue. It is clear that this debate has been very polarizing since Bill Clinton was President. Some feel this bill does not go far enough in its scope and coverage, while others see the doom of what is considered the premier healthcare system in the world. The checks and balances in our governmental system will somehow turnout a program that will hopefully fulfill the needs, it a cost effective manner, of our citizens.

The real question I pose to each of you is this: How does this impact you as an individual, a family, an employee or as a business owner? Hmmmmmm…… Do you bury your head in the sand and “hope” it will all work out, or do you stay engaged in the debate and educate yourself in how to respond to this significant change in our lives?

As a member of the insurance industry, the Healthcare Reform Bill WILL IMPACT YOUR BUSINESS!It doesn’t matter if you are involved in health insurance specifically. People are going to be required to acquire healthcare insurance at some level and cost. This will create tremendous opportunities for you as an insurance provider. You can now create education and informational marketing, email, website and blog campaigns to assist existing and potential new clients understand how to manage their insurance resources. Families are going to be reviewing how, where and how much they are spending every month on ALL insurance coverages be it home, auto, life or health.

Now is the time to begin developing those strategies and presenting pro-active steps to your existing and potential new clients in addressing these new challenges! Let AgencyIQ assist you in this area by utilizing our state of the art lead management program that features extensive email functionality to stay in contact with new clients as you move from introduction to closing the deal!

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