Posts Tagged ‘Auto Responder’
Define the Goal of your Auto Responder
The AgencyIQ System is equipped with the ability to have immediate auto responders as well as drip emails which will be delivered to your prospects according to the schedule you create. These are incredibly helpful in reaching your prospects and save a lot of time in the process. We have had some agents say that because of the volume of leads that they subscribe to that the feature is like hiring a marketing assistant for the subscription fee! We are excited that the auto responders are so successful and to help you increase your success with this tool, here are some important things to consider when creating your auto responders.
Of course your number one goal is to increase your ability to close the sale, but there are many steps to accomplish before the sale can be even considered.
Building Relationships: Remember the number one key to reaching more prospects is relationship. This principal applies to internet sales as well as those with clients who you meet through networking. Give your prospect the chance to make that attachment and you will reap the benefits of your hard work.
Establishing Your Brand: Make sure your auto responders include any tag lines, slogans, or identifiers that might trigger an association with your agency. Keep your business plan in mind when choosing your brand identification points and let those elements shine through your emails and connect with your prospects.
Make the most of the Cross Selling Opportunity: Use the opportunity to let your prospects know about the diversity and focus of your agency. A full selection of companies and products can make the difference when choosing an insurance agency. Highlight the assets of your agency and sell a well rounded portfolio and this will make your agency’s productivity soar.
These are just a few items to focus on. Make sure to expect your auto responders to succeed just as you expect your agents to succeed. Focus all correspondence with your prospects around your goals and see how your prospects will turn into client faster.