Basic Website Pointers
Here are some basic notes about our upcoming webinar focusing on taking a good look at your website and gauging it’s effectiveness. Join us Tuesday March 24th at 11:00 CST and learn more details! Sign up online to reserve your spot!
Today’s internet agents have a lot of opportunities to reach out to clients. One of my goals as the VP of Operations here at AgencyIQ is to help agents harness the power of the internet to make their sales increase in bulk. Over the next few months AgencyIQ will be hosting various webinar’s to help you make the most out of your web presence and offer some additional ideas to jump start your online marketing. This month we are discussing reaching out with an effective website.
There are some key elements here to pay attention to. The first is understanding the three aspects of building a website:
Web Design: This is the overall appearance of the site. Now if your job is web design don’t reach out and strangle me, there is a lot to this category. There is understanding the eye of the reader, where to place the call to action on the page and the designing and placement of the graphic’s are key. This is the overall art and design that is the first impression of your web presence.
Search Engine Optimization: This is the key words placed in your site for the search engines to rate your content. A lot of this is based around things that the client never sees. Make sure your page tag’s, links, and words behind graphics contain specific tags for those features. Place alt tag’s behind graphic’s because the spiders that crawl the web don’t read graphic’s and if you have a flash display or pictures on your site they are not adding to your content on your page. Place the alt tag behind them to increase your valuable content.
Content of your Website: Web designers usually will develop the text on your site. I am fully aware that writing articles and advertising is vastly different from writing for the internet. First, avoid the trap of thinking of your website as an advertisement. Website’s today should be informative and interactive opportunities for our clients. Focus on what problem they have that you can solve and focus your words and content around your client’s needs. Verify that the content for your site is short and avoid paragraphs as clients can leave your website with just one click. Engage your clients with a call to action such as requesting a quote, signing up for your agency’s newsletter or requesting a call from a representative. You want to get their contact information so you can grow your prospect list and connect with the client again. This is the overall art and design that is the first impression of your web presence.
These are just a few ideas about how to structure your website. We will go into much further details, show examples and give further definitions of concepts in our webinar’s scheduled this month.
Remember, utilize the internet to enhance the experience that you are offering to your clients and your marketing efforts will multiply!